Logo design is an important area of branding and corporate identity and can be one of the most difficult to perfect, as it is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. At 4front Design we will work with you to ensure that you get the logo you need to help convey your brand message to your prospective customers.
Coluor is a key element in logo design and plays an important role in brand differentiation. The importance of colour in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various colour connotations and colour associations through social and cultural conditioning, and these play a role in how we decipher and evaluate logo colour. Choosing your organisation's logo's colour is an important decision because of its long term implications and its role in creating differentiation among your competitors' logos.
Designing a good logo requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group.
In today's digital interface adaptive world, a logo will be reproduced in many formats, from large monitors to small handheld devices, as well as in print. With the constant size change and re-formatting, many businesses are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Whatever your needs, print, online or both, 4front Design can help you to get your message across and leave the right impression.